Digital Marketing
Specificity Prepares to Launch Proprietary AI Tech Stack After Year of Strategic Transformation
TAMPA, FL / ACCESS Newswire / August 13, 2025 / Specificity, Inc. (OTCID:SPTY), a leading digital marketing agency blending proprietary ad tech with cutting-edge strategy, is finalizing development of its fully in-house, company-owned AI technology stack – a powerful asset set to redefine how the company scales, drives efficiency, and maintains its edge in the marketplace. Over the…
Read MoreJason Wood Joins Founders in the Field Podcast
Jason Wood, CEO of Specificity and one of the most unfiltered voices in ad tech joins host Stefan Bradley Paull to discuss why most marketing agencies are chasing fake metrics, how Big Tech manipulates data for profit and why most AI tools are dumb because they’re trained on garbage traffic. Jason pulls no punches and…
Read MoreYahoo!Finance: “Specificity Expands to Europe”
Bringing Precision Targeting and Human-Only Ad Tech to a Market Ripe for Disruption TAMPA, FLORIDA / ACCESS Newswire / July 30, 2025 / Specificity, Inc. (OTCID:SPTY), the digital marketing powerhouse known as the nation’s first, truly hybrid model for adtech and digital marketing, has very quietly launched Specificity Europe-bringing its proprietary, hyper-targeted ad tech to a market often…
Read MoreStock Titan: “Specificity Regains Status as a Fully Reporting U.S. Securities and Exchange Commission Current Filer”
TAMPA, FLORIDA / ACCESS Newswire / July 22, 2025 / Specificity Inc. (OTCIQ:SPTY) (the “Company”), a disruptor in the digital marketing space, is pleased to announce that it has regained status as a fully reporting U.S. Securities and Exchange Commission current filer. Please visit here to see Specificity’s filings: https://www.sec.gov/edgar/browse/?CIK=1840102&owner=exclude Jason Wood, Chief Executive Officer of Specificity, commented, “We…
Read MoreYahoo!Finance: “Specificity Builds Dominant CTV Campaign Capabilities…”
Reinforces Position as Industry’s Leading Hybrid Marketing Agency TAMPA, FLORIDA / ACCESS Newswire / May 14, 2025 / Specificity, Inc. (OTC PINK:SPTY), the marketing industry’s only true hybrid model agency, today announced the expansion of its cutting-edge Connected TV (CTV) advertising capabilities, delivering unmatched performance, precision, and value for clients looking to reach real, in-market audiences. Unlike traditional…
Read MoreOTCMarkets: “Specificity, Inc. (SPTY) Continues to Evolve…”
Specificity, Inc. (SPTY) Expands Its Proprietary In-Market Marketing Strategy—Now Powering Social and Display Ads with the Same High-Intent Audiences It Delivers TAMPA, FL / ACCESS Newswire / March 19, 2025 / Specificity, Inc. (OTC PINK:SPTY), a leader in digital marketing innovation, is proud to announce the evolution and expansion of its industry-disrupting, in-market marketing strategy. At the core…
Read MoreThe “Digital” Agency Myth Exposed
Depending on what analysis you read, anywhere from 1/3rd to over ½ of paid ads are being served to bot traffic and fake MAIDs. But what IS universally understood, is that fraud is rampant. Drinking one’s own Kool-Aid almost always leads to failure. Never has that been more true than in 2025 in the world…
Read MoreAudience Building as an Art Form
As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically…
Read MoreThe Age of AI and the User Agreement
Beware. Be very aware. Today’s user agreements from Big Tech are longer, more complex, and more specious than ever before. In fact, I’m convinced they all had their AI write these agreements—with the AI’s own self-preservation in mind. These documents are designed to withstand legal scrutiny for the worst actions Big Tech takes now—and whatever…
Read MoreReady, Fire, Aim!
And Other Stupid Shit Your Agency Is Talking You Into… As the CEO of an AdTech/ Marketing company, built in a hybrid model specifically designed for the challenges of 2024, my biggest market challenge is collective stupidity- or- group think. I’m not saying others are stupid, I’m saying that pretending like the whole ad serving…
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